Why Chain
A product, not a consulting project.
Chain has run tracking in production for five years. Autopilot has worked on top of it since early 2025. You can watch it run a live load before you sign anything. There's nothing to build, and nothing to wait for.
The pitch you've heard
"Tell us your problem. We'll build it."
Then engineers in your building for a few months, a workflow factory, and a roadmap review where the thing you bought is still being assembled. We have nothing against evaluating software. We're against construction you pay for.
| The usual pattern | Chain | |
|---|---|---|
| What you buy | A build: scoping, construction, then a roadmap | A finished product, already trained on the load lifecycle |
| Who does the work | Engineers embedded in your office | A named Chain delivery team, in a shared Slack channel |
| The demo | A staging environment or a recording | Live production loads, before you sign |
| Time to live | Months, sometimes quarters | 30 to 45 days for most brokerages |
| Implementation fee | Common, and often the biggest line | None, and no integration fee either |
| Changing a behavior | An engineering ticket | A checkpoint or rule, edited in plain English |
Due diligence
Five questions to ask any AI vendor.
Use them on us too. We wrote them because we can answer all five in one meeting, including the uncomfortable one.
Can I watch it work a real load today?
Not a sandbox. Every Chain demo runs on live production loads, with real carriers and real 2 AM road closures.
What's in the denominator?
Ask how an "automated load" is defined and which loads are counted. We publish ours, at three levels of strictness.
What happens on the loads it can't finish?
A good answer: it stops, tells a named person, hands over the full context, and stops messaging the driver until a human replies.
What do you charge before it's live?
Chain charges nothing for implementation or integration.
What shipped, and when?
Ask for a ship date on every screen. Track and trace has run in production for five years. The booking agent launched in June 2026, and we say so. Load building isn't shipped.
And one more
Will my carriers actually answer it? Ask for response rates by channel, with the denominator. Then ask what step two is when they don't.
Methodology
We publish how we count. Demand that from everyone.
Every vendor quotes an automation rate. Almost none say what's behind it. Chain measures no-touch loads at three levels of strictness, and publishes the spread across customers instead of the best number.
| Level | What it means | Measured against |
|---|---|---|
| L1 | Autopilot handled all carrier communication on the load. No message from a broker team member. | Chat-eligible loads |
| L2 | L1, plus tracking evidence and automated coverage across the key lifecycle milestones. | Every load in the cohort |
| L3 | L2, applied to every stop on a multi-stop load. | Every load in the cohort |
Across customers at meaningful production volume, base no-touch automation ran from 70% to 94%. Published in FreightCaviar, "3 Million Loads on Autopilot," June 10, 2026, with figures as of April 2026. The spread comes down to data entry discipline, what your TMS exposes, freight mix, and whether someone internally owns the change.
What we won't claim
You'd find out in month three. So here it is now.
- Load building isn't shipped.Autopilot picks the load up once it exists in your TMS. It doesn't build loads from tenders.
- Booking is new.The booking agent launched in June 2026. We sell you the architecture and the tracking tenure under it, not booking tenure.
- Autopilot on email is rolling out.Text and the driver app have been broadly live for years. Email availability varies by workspace.
- Driver identity verification is in beta.Government ID plus a live selfie, with load details held until it passes.
- It doesn't make money calls on a moving load.Detention, lumpers and accessorials go to your rep every time.
- It gets things wrong sometimes.It's a production system with an audit trail on every decision, because that's what running real freight requires.
Proof
Every number has a name attached.
"It's a tool that does what it says it's going to do, and it's backed by people who know what to do with it."
Greg FinnertyCOO, Concept Logistics