LGI Reclaims 15+ Hours per Rep Weekly by Automating Visibility and Centralizing Carrier Communication

As Logistics Group International (LGI) scaled from $12M to $55M in revenue, managing high-volume, high-maintenance freight became a daily grind. Manual check calls, siloed communication tools, and early-morning delivery updates made it hard to keep up. With Chain, LGI centralized carrier communication, automated tracking, and eliminated the need for manual follow-ups. The result: over 70% of loads now auto-update, each rep saves 15+ hours weekly, and the team handles more freight, without adding headcount.

Image

70%+

Loads auto-updated with arrival/departure timestamps

15+ hours

Estimated weekly time saved per rep

Headquarters
Houston, TX
Employees
45
Operations Type
Freight Brokerage
TMS
McLeod
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Founded 23 years ago, LGI is a Houston-based freight brokerage specializing in over-dimensional, cross-border, and complex loads, including multi-stop reefer and time-sensitive freight. Their growth was fueled by tackling the freight others avoided, but as the company scaled from $12M to $42M in revenue, fragmented systems and manual workflows became a bottleneck.

To support expansion while staying lean, LGI adopted Chain’s AI-powered visibility and unified inbox. “I wake up at 4:15 AM, skip my email, and go straight into Chain to handle everything efficiently from one place,” said Brandon Bay, a key leader at LGI. The tool quickly became the team’s default workflow, replacing siloed communication with real-time updates, automated milestone tracking, and a single source of truth for visibility.

Problem

As LGI expanded into more complex freight such as reefer, multi-stop, and high-touch loads, their operations became harder to scale. Status updates were handled manually, using a combination of email, phone calls, and inconsistent TMS workflows. Arrival and departure times weren’t automatically pushed into McLeod, which meant shippers weren’t getting timely updates, and reps had to wake up early to track down information.

Despite LGI’s strong tech instincts, their previous visibility provider didn’t integrate well with their workflows. The system couldn’t insert timestamps into the correct fields, leaving customers in the dark and overwhelming reps with follow-ups. Brandon described their old process as “fragmented” and “a hot mess.”

Challenges

No centralized communication: Driver and dispatcher communication happened over phone, email, TMS messaging, and in-app tools that weren’t reliable—leading to confusion, duplicate work, and missed updates.

Manual tracking effort: Arrival and departure times had to be manually entered into McLeod, especially for early-morning deliveries, or else customers would follow up with frustrated calls and emails.

Underutilized automation: Existing tools offered limited automation—check calls still required manual outreach, and there was no clean way to manage exceptions or push status updates into EDI feeds.

Tech adoption bottlenecks: Even with a tech-savvy team, fragmented tooling created friction in workflows and slowed down onboarding for new team members and pods.

Solution

LGI adopted Chain’s AI-powered visibility platform and unified communication inbox to modernize their operations. Chain automatically tracks loads using multiple methods (mobile, ELD, dispatcher), pushes real-time timestamps into McLeod, and consolidates all load-related communication into a single, shared inbox. Reps start their day by clearing their Chain inbox instead of chasing emails or opening multiple tabs. For Brandon and his team, Chain became the operational hub, driving real-time visibility, cleaner workflows, and better service to shippers without needing to expand headcount.

Key Improvements

Clearer Communication: Chain’s centralized inbox brought driver, carrier, and internal messages into one place, making it easier for reps to respond, stay synced, and manage exceptions.

Reduced Manual Work: Manual status checks were replaced with AI-driven updates and automated milestone messaging.

Real-Time Shipper Visibility: Chain pushes timestamps directly into McLeod, triggering timely EDI updates and eliminating early-morning scramble.

Increased Tracking compliance: Chain achieves 95%+ tracking compliance by combining mobile app tracking, ELD integrations, and dispatcher-sent tracking links. Carriers choose their preferred method, and Chain automatically pulls location data and milestone timestamps into the system.

Impact

70%+ of loads auto-updated
Chain automatically pushed arrival and departure times into LGI’s TMS, reducing the need for manual check calls and early-morning updates.

15+ hours saved per rep each week
By automating tracking and consolidating communication, each team member reclaimed hours previously spent on repetitive status checks.

Improved service to shipper
Real-time updates and accurate EDI feeds kept shippers informed without needing to follow up, reducing friction and strengthening trust.

Faster workflows, clearer boards
Reps began each day by clearing their Chain inbox, streamlining check call processes and allowing the team to focus on booking and service.

Widespread team adoption
Even non-technical reps embraced Chain’s mobile interface and speed, improving consistency across pods and accelerating onboarding.

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