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There’s a lot of hype right now about AI in freight brokerage, from automating tasks, handling emails, to responding to calls. But none of that helps you retain good carriers or acts as a true extension of your carrier sales team.
That’s where Chain comes in. With our new Backhaul Suggestions, brokers can keep trusted carriers engaged before they even deliver, and rebook them with zero friction.
What’s new?
When a carrier is actively tracking a load in Chain, we now show them available backhauls, personalized to their delivery location and timing.
That means:
✅ No dead time
✅ No hunting for reloads
✅ No manual follow-ups afterward
Just a smarter way to keep your best carriers in-network, without adding extra work for your team.
How it works
As soon as a load is in progress, Chain’s backhaul engine kicks in behind the scenes. We use the carrier’s current destination, ETA, equipment type, and preferences to surface relevant loads on your board, directly within their workflow.
Your carriers will be able to see:
- Available reloads near their drop location
- Pickup times that match their current trip
- The option to place a bid
Why it matters for brokers
Most brokers don’t re-engage carriers after delivery. Not because they don’t want to, but because it’s not built into their workflow. The load delivers. The driver moves on. And the broker jumps straight back to the load board.
That means missed opportunities to build consistency with carriers who already know your lanes, your customers, and your expectations. With in-transit backhaul suggestions, re-engagement happens before the carrier empties out so you can offer value in real time, not just hope they circle back.
What this enables
This is just the first step in helping brokers build more strategic, data-driven relationships with their carrier base.
Backhaul suggestions unlock the ability to:
- Turn one-and-done carriers into repeat partners
- Reduce outbound prospecting and deadhead miles
- Maximize coverage without adding to headcount
In short, it’s not just a feature. It’s a flywheel.
Now live for all Chain users
If you’re a Chain customer, in-transit backhaul suggestions are already live in your workspace.
No extra setup. No manual coordination. Just a seamless way to keep great carriers moving, with you.
Want to see it in action? Book a demo or reach out to your account team.
